Week 3 BOC: Mid-Term

“Kryolan has been a partner on I AM She, Miss Universe India pageant since its inception in 2010. It has an amazing range of products to suit every skin type across countries, and their commitment to quality is what makes them an outstanding brand!”

“During all these years in the body painting industry Kryolan Professional Make-up has always been an integral part of our make-up bags. “

“Being part of the Kryolan International Make-up Team to create make-up looks for the new corporate design of Kryolan Professional Make-up was such an honor.”

“What makes me love Kryolan Professional Make-up is the quality of their products. Their make-up makes my skin look healthy and beautiful on the outside.”

“I have been using Kryolan products as an invaluable part of my kit for over 30 years in the field of make-up and hair for movies, TV and theatre.”

      I chose Kryolan Professional as the brand; as for the product, I chose the T.V. Paint Stick Professional make-up foundation. Kryolan started in 1945 as a theatrical make-up company in Berlin, Germany. The company slowly moved into the U.S. and made specific contacts in 1976. The Kryolan type of consumer is a makeup professional who works in pageants, T.V., commercials, and advertisements. Kryolan doesn’t have a specific competitor, but their closest competitor would be make-up forever and they do more stage and high-end makeup. As of right now Kryolan still specializes in theatrical make-up, drag performers, and the miss universe competitions. This make-up brand has now become a lifestyle, and therefore people choose that type of lifestyle. I personally use Kryolan for drag performing.

The product that I chose was the T.V. Paint Stick Foundation. What the foundation does is gives you a full coverage of your face leaving any skin showing painted. It comes in 250 different shades and great on all skin types. It withstands HD lighting and filming conditions, but still stays true to its color. It is really an amazing product to use, when exposed to those types of conditions. For a closing statement the website also has a message from the their clinical credentials which state “We’ve always made our products to the state-of-the-art. In fact, the raw materials we use are of highest purity exceeding the requirements and expectations for cosmetics.
To meet outstanding quality standards is our goal. That is why we cooperate with leading dermatologists and accomplish ongoing clinical tests to ensure excellent skin compatibility.”

     Kryolan professional makeup has dominated a specific range of consumers here in the U.S. for 38 years and still continues to produce and market to the masses. Even though the brand is made theatrically, you can still use the makeup for everyday use, if you want your makeup to last longer. Overall, Kryolan professional makeup can either be used in the day or in the evening. Either it’s for an event or maybe you just want to look good.