1.
Compare
services to products, and examine the difference and/or similarities in their
branding process.
Service is an act of doing something for
the customer in terms of helping them, getting the product they need, and assisting
them in whatever else they want. Products are a service in itself. It only
depends on the customer knows the product and how to use, will the product sell
itself. I believe that a service and a product work hand in hand. Honestly
without service, how can you describe a product? And without a product, how do
you expect a service to be demonstrated?
2.
Define
retail concept, and briefly discuss its role in the positioning strategy of a
retail brand.
The service mix is the mix of attributes
that define the retail store concept. They are: merchandise, price, location,
and service. Merchandise is the product they place on the floor so that the
customers can consume them, by buying them and taking it home. Price is a very important
factor in a retail operation because price can either turn a customer away or
make a customer purchase the product. That goes hand in hand with service,
where the workers help explain the product and sell it to the customer.
Location is also everything because it depends on how far will you travel? If
its close to the consumers home then they’re more willing to go and purchase
the product, if it’s far they won’t go anywhere.
3.
What
are the advantages and disadvantages of franchising as a global growth
strategy?
Advantages of that are you can expand
your brand and have it become world wide and known. Disadvantages of that are
it can flop and you won’t make any money and your franchise will fail. You have
to take into consideration where you’re going to have your store, what product
your store is going to hold, and how much everything is really going to cost.
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