Week 4 BOC: Final

“Several years of close collaboration with the German Sports Institute of Cologne resulted in revolutionary running shoes using natural motion. BIOM, as the shoe was called, became an immediate success.”

“We constantly strive to reduce the environmental impact of our operations while increasing the positive impact we have in our global communities. We have a responsibility to be an environmentally responsible neighbor and conserve resources for future generations through sustainable development.

ECCO owns and operates the production of leather, the production of shoes and retail stores worldwide. This enables us to fully integrate best environmental health and safety practices and design into all our businesses and operations. We can develop new initiatives and implement sustainable solutions efficiency throughout our operations.

“Running, interval and jogging. Light weight; appreciate the integrated tongue design that only opens to the outside. These are literally the most comfortable shoes that have ever been on my feet.”

I chose ECCO Retail LLC as one of my other brands. They started the company in 1963 but didn’t establish the company in the U.S. until 1990, which is 23 years in the making. Ecco is a lifestyle brand only made for a particular type of customer that would spend money on quality and not quantity. With their innovative European style, and color choice, they’ve made the breaking point of combining a fashionable shoe with comfort. As far as competitors go, they haven’t ad anyone match the product, most of these competitors are; Clarks, The Walking Company, Rockport’s, and Aerosole are some of their competitors, but non of them can compare to the way they make and produce the product. The product that I chose within the brand is the ECCO Biom technology, which is short for biomechanical. The idea of the shoe is that it is a performance shoe. Meaning that you can use it for running, walking, jogging, and any other athletic sport you can think of, even golf. What makes Biom so special is that they put so much research into the shoe that they actually scan 2,500 pairs of feet to get the right fit for the shoe line. The shoe was made to fit anatomically to fit your feet, and has a low to the ground profile so that you were made to feel like your wearing no shoes, or you’re barefoot. Studies do show that walking barefoot is good for you because you create more balance for yourself, and you aren’t confined to a shoe where it grips your foot and you’re dependent on the shoe for comfort. While using Biom you depend more on your feet than the shoe, creating the motto, which is the shoe, should always follow the foot. Biom has been a great feat for Ecco, and is one of the best selling shoes in the stores around the U.S. Not only is it a great shoe, but also it is designed very well with great materials such as Yak Skin, and Polyurethane. This brand goes to show you that you don’t need to be extravagant to be well known, you just need to be very minimalist and fashionable.