Week 1 EOC: Slip! Slap! Slop!

Slip! Slop! Slap! Is an iconic sun protection campaign, which was more recognized in Australia in the 80’s. The Cancer Council Victoria launched it in 1981. They are a non-profit organization that aims to fight and reduce the impact of cancer in Victoria. Basically the commercial represents Slip for slip on a shirt, Slop on sunscreen, and then Slap on a hat. Another interesting fact about the sunscreen was that they also used the campaign in New Zealand, but instead of a duck or whatever animal it is, they use a lobster. They made this commercial so that they can get the consumers or kids more interested in protecting their skin.  The website stated, “No tan is worth dying for” it tells you the disadvantages of tanning and being in the sun. Here is another quote from the stating some facts from the first quote “Pending an outright ban on solariums in Victoria, we call for further tightening and strengthening of the legislation to prohibit deals like this one which appeal to image-conscious, cash-poor young people, along with stricter enforcement and monitoring.”

Through the years they came out with a couple additions to the slip, slop, and slap. They are seek and slide. Seek being shade and Slide for sliding your sunglasses on. The website continues to spread the use of slip, slop, slap. They really care about the people and they want to make sure that everyone playing outside in the sun is happy, healthy, and safe. They also give a couple of instructions on the website about who they are, why they made the commercial, and what their overall goal is. The thing about the campaign is that they heavily advertise this is Australia, and not so much America or anywhere else in the country. Basically this is what their mission statement is, “Minimise the threat of cancer to Australians, through successful prevention, best treatment and support.” If they want to become more popular around the world, they should heavily focus on other target markets.